Thursday, February 26, 2015

Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions

Date: 2/2015

Title: "Predictably Irrational: The Hidden Forces That Shape Our Decisions"

Author: Dan Ariely

Duration: 7 hrs

Review: I love this "new economics" genre. Call it what you will: behavioral economics, social psycology, freakanomics, its all great.  What I especially appreciate about Dan Ariely's work though, is that he is such a prolific  and inventive experimenter.  The emphasis on the tools of psychology and the resulting ability to create resourceful and elegant experiments to test hypotheses, and to illustrate generalizable truths is what distinguishes Ariely and makes me love him.

I really liked this book and would recommend it to anyone.