Review: Great research on all the different ways that equity and control splits go right, and go wrong. The take away: you should assume, assume that everything will change, talk through as many eventualities as you can imagine with your co-founders. Inspiring quantity and quality of research.
I really enjoyed reading it.
Title: ZAG: The Number-One Strategy of High Performance BrandsStrategic Thinking Skills
Author: Marty Neumeier
Duration: 2 hrs
Review: I really liked this short little gem of a branding book. Your brand is your relationship to your customer, nothing less. Its what you mean to your customer. Neumeier artfully and powerfully argues for what he calls "radical differentiation" I'm sure i'll come to this book again, it was just too fun and went by too fast. I recommend it to anyone thinking about their branding strategy.
Review: I loved this book. Especially the fist half. Stephenson, as usual, brings in all the minute technical detail, this time the domain is near-earth space survival (i loved LOVED this part). I so the encyclopedic nature of this author: science, philosophy, technology, psychology, all in stories that span millennia. So cool.