Wednesday, August 5, 2015

Marty Neumeier: ZAG: The Number-One Strategy of High Performance Brands

Date: 7/2015

Title: ZAG: The Number-One Strategy of High Performance BrandsStrategic Thinking Skills

Author: Marty Neumeier

Duration: 2 hrs

Review: I really liked this short little gem of a branding book.  Your brand is your relationship to your customer, nothing less. Its what you mean to your customer.  Neumeier artfully and powerfully argues for what he calls "radical differentiation"   I'm sure i'll come to this book again, it was just too fun and went by too fast. I recommend it to anyone thinking about their branding strategy.